Many are playing like they are in business because they are afraid to take the action needed to actually be in business. They fear the risk of failure and instead would rather come up with logos, business plans, corporate slogans, and missions statements, than to risk failure by actually being in business.
Music Credit:
“Relaxing Piano Music” Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/